{"title":"《社会日报》5.0时代的重大战略品牌形象在疯人院","authors":"M. Kholil, F. Rozi, Ahmad Fadholi","doi":"10.52431/tafaqquh.v10i2.1144","DOIUrl":null,"url":null,"abstract":"This study aims to determine the branding image management strategy in MI Tarbiyatul Islam probolinggo district and the effectiveness of branding image management strategies in the era of society 5.0. This is qualitative research with the type of case study conducted at MI Tarbiyatul Islam in the city of Probolinggo. Sources of informants in this study were principals, curriculum, public relations, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this study used content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion. The results in this study indicate that first, MI Tarbiyatul Islam applies a branding image management strategy to increase the competitiveness of madrasas in the era of society 5.0. Second, the branding image management strategy is done by; Branding management strategy planning in the period of society 5.0, Branding Image Management Strategy, Result Branding Image, and Continuous Improvement. The implications obtained by carrying out a branding image management strategy can increase public trust in choosing Madrasah Ibtidaiyah Tarbiyatul Islam institutions","PeriodicalId":31825,"journal":{"name":"Tafaqquh Jurnal Penelitian dan Kajian Keislaman","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENINGKATAN DAYA SAING MADRASAH DI ERA SOCIETY 5.0 DENGAN STRATEGI MANAJEMEN BRANDING IMAGE DI MADRASAH\",\"authors\":\"M. Kholil, F. Rozi, Ahmad Fadholi\",\"doi\":\"10.52431/tafaqquh.v10i2.1144\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the branding image management strategy in MI Tarbiyatul Islam probolinggo district and the effectiveness of branding image management strategies in the era of society 5.0. This is qualitative research with the type of case study conducted at MI Tarbiyatul Islam in the city of Probolinggo. Sources of informants in this study were principals, curriculum, public relations, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this study used content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion. The results in this study indicate that first, MI Tarbiyatul Islam applies a branding image management strategy to increase the competitiveness of madrasas in the era of society 5.0. Second, the branding image management strategy is done by; Branding management strategy planning in the period of society 5.0, Branding Image Management Strategy, Result Branding Image, and Continuous Improvement. The implications obtained by carrying out a branding image management strategy can increase public trust in choosing Madrasah Ibtidaiyah Tarbiyatul Islam institutions\",\"PeriodicalId\":31825,\"journal\":{\"name\":\"Tafaqquh Jurnal Penelitian dan Kajian Keislaman\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tafaqquh Jurnal Penelitian dan Kajian Keislaman\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52431/tafaqquh.v10i2.1144\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tafaqquh Jurnal Penelitian dan Kajian Keislaman","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52431/tafaqquh.v10i2.1144","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定MI Tarbiyatul Islam probolinggo地区的品牌形象管理策略,以及社会5.0时代品牌形象管理战略的有效性。这是在普罗布林戈市的MI Tarbiyatul Islam进行的案例研究类型的定性研究。这项研究的信息来源是校长、课程、公共关系、教师、员工和学生。然后,为了选择和确定本研究中的线人,研究人员使用了有目的的抽样技术。本研究中的数据收集技术使用了内容/文件分析技术、深入访谈和事件/观察。用于检查数据有效性的方法是三角测量法。本研究中使用的数据分析技术是交互式模型分析。本研究中分析数据的阶段是数据还原、数据呈现和结论。本研究的结果表明,首先,MI Tarbiyatul Islam采用品牌形象管理策略来提高宗教学校在社会5.0时代的竞争力。其次,品牌形象管理策略是由;社会5.0时期的品牌管理战略规划,品牌形象管理战略,成果品牌形象,持续改进。通过实施品牌形象管理策略获得的影响可以增加公众对选择伊斯兰学校的信任
PENINGKATAN DAYA SAING MADRASAH DI ERA SOCIETY 5.0 DENGAN STRATEGI MANAJEMEN BRANDING IMAGE DI MADRASAH
This study aims to determine the branding image management strategy in MI Tarbiyatul Islam probolinggo district and the effectiveness of branding image management strategies in the era of society 5.0. This is qualitative research with the type of case study conducted at MI Tarbiyatul Islam in the city of Probolinggo. Sources of informants in this study were principals, curriculum, public relations, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this study used content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion. The results in this study indicate that first, MI Tarbiyatul Islam applies a branding image management strategy to increase the competitiveness of madrasas in the era of society 5.0. Second, the branding image management strategy is done by; Branding management strategy planning in the period of society 5.0, Branding Image Management Strategy, Result Branding Image, and Continuous Improvement. The implications obtained by carrying out a branding image management strategy can increase public trust in choosing Madrasah Ibtidaiyah Tarbiyatul Islam institutions