平台生态系统中的互补要素如何影响多家产品的价值？

IF 1.3 Q3 MANAGEMENT

International Journal of Innovation Management Pub Date : 2023-06-28 DOI:10.1142/s1363919623500044

Ruiyang Tang, Yuki Inoue

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引用次数: 0

摘要

在产品开发领域，越来越注重产品的互补性。本研究探讨平台生态系统中多归互补的要素(互补类型、平台互补程度、与其他产品互补程度)如何影响感知产品价值。数据包括从亚马逊EC平台收集的248个智能家居多屋产品样本。结果表明，优先考虑平台互补性可以增加评论数量，而优先考虑与其他产品的互补性可以减少评论数量。专注于独特的互补性可能会对评级产生负面影响。在交互项上，独特互补性和与其他产品的互补性的相互作用增加了评论的数量。因此，在产品开发过程中应考虑到独特的互补性，以确保产品质量，促进销售。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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HOW DO THE COMPLEMENTARY ELEMENTS INFLUENCE THE VALUE OF MULTI-HOMING PRODUCTS IN PLATFORM ECOSYSTEM?

In the field of product development, there is an increased focus on product complementarity. This study explores how the elements of multi-homing complementarity in the platform ecosystem (complementarity type, degree of platform complementarity, and degree of complementarity with other products) affect perceived product value. The data comprise 248 samples of smart-home multi-homing products, collected from the Amazon EC platform. The results indicate that prioritizing the degree of platform complementarity can increase the number of reviews, while prioritizing the degree of complementarity with other products can reduce that number. Focusing on unique complementarity can have a negative impact on ratings. Regarding the interaction term, the interaction of unique complementarity and the degree of complementarity with other products increases the number of reviews. Thus, unique complementarity should be included in the product-development process to ensure product quality and enhance sales.

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来源期刊

International Journal of Innovation Management MANAGEMENT-

CiteScore

3.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Innovation (IJIM) is the official journal of the International Society of Professional Innovation Management (ISPIM). Both the IJIM and ISPIM adopt a multi-disciplinary approach to addressing the many challenges of managing innovation, rather than a narrow focus on a single aspect such as technology, R&D or new product development. Both are also international, inclusive & practical, and encourage active interaction between academics, managers and consultants.