印度人使用社交媒体对购买行为的影响研究

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2023-06-30 DOI:10.31620/jccc.06.23/02

A. Nag, Bhumiphat Gilitwala

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引用次数: 0

摘要

在印度，社交媒体几乎已经成为每个人生活的一部分。消费者的购买行为受到影响，因为他们更喜欢在购买前使用社交媒体获取产品信息。因此，本研究的目的是通过认知来调查社交媒体影响对购买行为的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study of Indians’ Buying Behaviour as Influenced by their use of Social Media

Social media has become a part of practically everyone's life in India. Customers' purchasing behaviour is influenced because they prefer to use social media to get information about products before making a purchase. Therefore, the goal of this study was to investigate the effect of social media influence on purchasing behaviour through cognition.

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.