哇,1000万美元!

Q4 Business, Management and Accounting
Joe S. Anderson, Susan K. Williams
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引用次数: 0

摘要

研究方法本紧凑案例基于本教学笔记末尾参考文献列表中列出的关于Kiva组织的二手出版信息,包括书籍和文章格式。此外,作者使用互联网档案折返机访问了Kiva网站。这允许查看Kiva的网页,当他们还是一个创业组织的时候。案例概述/概要Kiva的联合创始人Jessica Jackley被一家大型科技公司的企业社会责任总监出价1000万美元。学生们讨论了Jessica为什么不愿接受1000万美元,并探讨了非营利组织的使命宣言以及使命蠕变和使命漂移的概念的有意义的应用。案例可以在课堂上阅读,以便立即讨论,也可以在课外分配。最终,学生们决定并为Jessica是否应该代表Kiva接受1000万美元辩护。在战略管理部分,学生分为35%接受和65%不接受,这产生了丰富的讨论。复杂的学术水平这个紧凑的案例已经被用于由高年级、本科生和商科专业组成的顶点战略管理课程的几个部分。这个案例在课程的早期被用作使命和价值观章节的应用。这个案例也可以用于创业、非营利组织和原则的管理课程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Kiva: wow, $10 million!
Research methodology This compact case is based on secondary, published information about the Kiva organization, both in book and article format, listed in the reference list at the end of this teaching note. In addition, the authors accessed the Kiva website using the Internet Archive Wayback Machine. This allowed to view Kiva’s webpages when they were a startup organization. Case overview/synopsis Kiva’s co-founder, Jessica Jackley, is offered $10m by the corporate social responsibility director of a large technology firm. Students discuss why Jessica hesitates to accept the $10m and explore the meaningful application of a nonprofit’s mission statement and the concepts of mission creep and mission drift. The case can be read in class for immediate discussion or assigned outside of class. Ultimately, the students decide and defend whether Jessica should accept the $10m on behalf of Kiva. In the strategic management sections, students were split 35% accept and 65% do not accept which produced a rich discussion. Complexity academic level This compact case has been used in several sections of the capstone strategic management course composed of senior, undergraduate and business majors. This case is used early in the course as an application of the mission and values chapter. This case could also be used in management courses in entrepreneurship, nonprofit organizations and principles.
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来源期刊
CASE Journal
CASE Journal Business, Management and Accounting-Business, Management and Accounting (all)
CiteScore
0.20
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0.00%
发文量
48
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