表情符号的魅力:网络旅游谣言纠正中表情符号使用对用户分享意愿的异质效应

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-03-04 DOI:10.1080/10941665.2023.2217956

Zilu Yang, Wenqi Ruan, Shu-Ning Zhang, Fang Deng

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引用次数: 0

摘要

提高用户分享辟谣信息的意愿是旅游辟谣的关键。本研究基于刺激-生物-反应(S-O-R)理论框架，采用实验方法探讨了表情符号使用对旅游谣言纠正过程中用户分享意愿的异质性影响。结果表明，在辟谣时使用表情符号可以增加说服效果，但表情符号含义的多重性会降低用户的分享意愿。感知信息真实性和加工流畅性是中介因素。此外，信息源是一个有效的调节者。对于个体源而言，表情符号的多重含义增加了对用户分享意愿的负面影响，而组织源可以降低这种负面影响。

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The charm of emojis: the heterogeneous effects of emoji use on users’ intention to share in online tourism rumor correction

ABSTRACT Improving users’ intention to share rumor-correcting information is crucial for the tourism rumor correction. Based on the stimulus-organism-response (S-O-R) theoretical framework, this study explored the heterogeneous effects of emoji use on users’ sharing intention during tourism rumor correction using the experimental method. The results indicate that emoji use while correcting rumors can increase the persuasive effect, but the emoji meaning’s multipleness will reduce users’ intention to share. Furthermore, perceived information authenticity and processing fluency are mediating factors. Moreover, information sources is an effective moderator. For individual sources, the multiple meanings of emojis increase the negative effect on users’ sharing intention, whereas organizational sources can decrease this negative effect.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.