访客满意度是否足够高?以南波西米亚乡村旅游目的地为例

IF 1.2 Q3 GEOGRAPHY
P. Štumpf, P. Janeček, V. Vojtko
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引用次数: 0

摘要

摘要旅游目的地游客满意度是旅游目的地管理和营销中讨论最多的话题之一。许多目的地都表示游客满意度很高。本研究的目的是分析南波希米亚(一个典型的捷克农村地区)11个旅游区的总体满意度和满意度成分,并将基准作为一种方法论方法来定义高满意度。使用ANOVA和Pearson的相关性,我们确定了遵循最佳基准和行业平均方法的高满意度。研究结果还表明,目的地的感知氛围、帮助意愿和友好是与整体满意度相关的最重要的组成部分。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia
Abstract Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.
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来源期刊
CiteScore
2.90
自引率
12.50%
发文量
29
审稿时长
39 weeks
期刊介绍: European Countryside scope: ecology of rural landscape, rural sociology, demography and gender, multi-functional rural development, agriculture and other branches, rural geography, rural borderland, rural and agro-tourism, rural settlement, small towns as centers of rural micro-regions, rural planning and architecture.
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