INNOVATIVE APPROACH IN ART PROJECT MANAGEMENT

Introduction. The development of modern organizations is assessed through their ability to respond quickly and effectively to change, by adapting existing or developing and implementing new strategies to take into account market realities. The organization of the socio-cultural sphere is no exception. Practice shows that those organizations that implement management technologies on the basis of an innovative approach will be able to succeed in the new economic conditions. Purpose and methods. The purpose of the article is to identify current trends in the use of innovative approaches in the process of managing art projects. Empirical and systemic approaches, methods of analysis and synthesis for the study of innovative processes in the socio-cultural sphere were used in the exploration. Results. The main results of the study are to identify the need for an innovative approach in the activities of the manager of the socio-cultural sphere and the use of modern technologies in the management of art projects. Conclusions. In the modern socio-cultural sphere, further development of scientific provisions on the importance of innovative approach in the management of art projects, to complement the nature of the manager, his creative and professional competencies, taking into account cultural and artistic needs, comprehensive perception of modern realities and the general public. In the future, in our opinion, research on the technology of managing art projects in socio-cultural organizations on the basis of an innovative approach will