智能生活的智能助手：人工智能智能扬声器广告中的意识形态和神话

IF 0.9 Q3 COMMUNICATION

Journal of Communication Inquiry Pub Date : 2023-02-07 DOI:10.1177/01968599231155612

Suman Mishra, Rebecca Kern-Stone

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引用次数: 0

摘要

本研究调查了美国最畅销的声控智能音箱的广告，以了解广告商如何向消费者推销这些设备。该研究确定了智能音箱广告中技术的四种表现形式。这包括作为人类的技术，作为自我表达和幸福的技术，作为进步的技术，以及作为生产力的技术。本研究通过对精选广告的符号学分析，揭示了智能音箱广告中更深层次的含义、意识形态和神话。讨论了对文化和消费的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Smart Assistants for Smart Living: Ideology and Mythology in AI-Powered Smart Speaker Advertising

This study examines advertising of top-selling voice-activated smart speakers in the United States to understand how advertisers are promoting these devices to consumers. The study identifies four representations of technology in smart speaker advertising. This includes technology as human, technology as self-expression and happiness, technology as progress, and technology as productivity. Engaging in semiotic analysis of select advertising, the study reveals deeper meaning, ideology, and myths in smart speaker advertising. Implications for culture and consumption are discussed.

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来源期刊

Journal of Communication Inquiry COMMUNICATION-

CiteScore

2.90

自引率

11.10%

发文量

期刊介绍： The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.