1880 - 1940年日本食品饮料行业中新兴批发商的作用:以国部为例

IF 0.7

Journal of Marketing Channels Pub Date : 2018-10-02 DOI:10.1080/1046669X.2019.1658013

Kazuo Usui

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引用次数: 0

摘要

摘要本文探讨了近代日本食品饮料行业中日本批发商的历史发展。尽管许多人批评日本批发商是“多层次的”、“过时的”和“过时的”，但批发商的存在是有历史原因的。明治维新之后，传统批发商仍然存在，但在近代日本首次出现的新产品中，出现了新的批发商。国部等新兴市场利用生产者和零售商的历史条件，通过创新活动推动发展，逐渐取代了传统的批发市场，在第二次世界大战前牢固地确立了其批发市场的地位。

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The role of newly emergent wholesalers in the food and drink industry in Japan, c.1880 to 1940: Focusing on the case of Kokubu

Abstract This article explores the historical development of Japanese wholesalers in the food and drink industry in modern Japan. Despite many criticisms of Japanese wholesalers as being “multi-layered,” “old-fashioned,” and “outmoded,” there were historical reasons for the existence of wholesalers. While the traditional wholesalers remained even after the Meiji Restoration, the new wholesalers emerged by dealing with new products that appeared for the first time in modern Japan. Utilizing the historical conditions of both producers and retailers, the newcomers such as Kokubu boosted their development by innovative activities and gradually superseded the traditional wholesale market, firmly establishing their position as general wholesalers before the Second World War.

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.