The drivers of social procurement policy adoption in the construction industry: an Australian perspective

ABSTRACT The construction industry is the primary focus for social procurement policies in many countries. However, there has been little research into the drivers of social procurement policy adoption in this industry. To help address this gap in research, this paper reports the results of semi-structured interviews with fifteen social procurement professionals who are implementing social procurement into the Australian construction industry. Results reveal interesting historical parallels with the implementation of environmental sustainability initiatives. However, social procurement has yet to become normalized. There appears to be a high level of homogeneity in industry practice and while there is considerable scope for innovation, this is constrained by the prescriptive and ‘top-down' nature of social procurement policies in Australia which make it difficult for organizations to respond ‘bottom-up’ to actual community needs. It is concluded that the considerable untapped potential of social procurement policies to create social value currently depends on the intrapreneurial efforts of a small number of emerging social procurement professionals who are individually challenging the many institutional norms and practices which undermine the implementation of these policies into the construction industry.