Taoid: communal heritage tourism through a multi-stakeholder approach in the Philippines

ABSTRACT Using qualitative research methods, this article assesses stakeholders’ perspectives and views on implementing sustainability and development in a municipality in the Philippines. Specifically focusing on Cultural Heritage Conservation and Tourism, the research conducted a virtual focus group discussion with primary and secondary stakeholders, guided by semi-structured aide-memoires and content analysis of documents. Prioritising multi-stakeholder collaboration and coordination in conceptualising, implementing, and monitoring programmes and projects for tourism development and heritage conservation, findings show that in developing projects and programmes, the community's heritage significance is a useful framework and put forth a conceptual model, a San Nicoleño Sustainable Cultural and Heritage Tourism Development Framework, using the municipality as a case study.