Typologies of Mobile Privacy Behavior and Attitude: A Case Study Comparing German and American Library and Information Science Students

ABSTRACT The usage of smartphones and apps to communicate, retrieve information, locate places, and entertain is a norm today. However, to this day, many users are unaware of, or indifferent to, how smartphones (and other mobile devices such as tablets, fitness trackers, or smartwatches) could possibly breach their mobile privacy. This case study investigates and compares mobile privacy behavior and attitude of library and information science students from the School of Communication and Information, Rutgers, the State University of New Jersey, U.S.A., with library and information science students from the Berlin School of Library and Information Science, Humboldt-Universität zu Berlin, Germany. Qualitative ethnographic research methods such as interviews, participant observation, and an experiment were conducted between 2017 and 2018 both in Germany and the U.S.A. The findings reveal that there are nearly no cultural differences in mobile privacy behavior and attitude between participants. In fact, this study discovers and discerns different mobile privacy typologies. These typologies, ranging from “mobile privacy objection” to “mobile privacy learned helplessness” reveal how they impact German and American students’ privacy behavior and attitude in a similar fashion. The lack of significant differences between German and American library and information science students suggests that more could be done to raise privacy awareness, especially for mobile computing and emergent technologies such as facial recognition and A.I.