{"title":"制作全球化中国:长城与好莱坞对中国全球视野的培育","authors":"Aynne Kokas","doi":"10.1080/17508061.2019.1678485","DOIUrl":null,"url":null,"abstract":"Abstract China’s economic might in the film industry has transformed representation in Hollywood. This paper examines how the expanded role of the Chinese market, both in terms of audience size and financing, has both reasserted hegemonic Hollywood genre and talent selection and asserted hegemonic Chinese standards. This takes the form of more genre films, more conservative casting in terms of race and gender, and the privileging of mainstream political discourse in both the United States in China. Using the case of Zhang Yimou’s 2016 martial arts monster film, The Great Wall, the article argues that the influence of the Chinese market on mainstream filmmaking reinforces, rather than challenges, the pressures shaping choices of financing, genre, and casting in Hollywood blockbusters.’","PeriodicalId":43535,"journal":{"name":"Journal of Chinese Cinemas","volume":"13 1","pages":"215 - 227"},"PeriodicalIF":0.4000,"publicationDate":"2019-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/17508061.2019.1678485","citationCount":"2","resultStr":"{\"title\":\"Producing global China: The Great Wall and Hollywood’s cultivation of the PRC’s global vision\",\"authors\":\"Aynne Kokas\",\"doi\":\"10.1080/17508061.2019.1678485\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract China’s economic might in the film industry has transformed representation in Hollywood. This paper examines how the expanded role of the Chinese market, both in terms of audience size and financing, has both reasserted hegemonic Hollywood genre and talent selection and asserted hegemonic Chinese standards. This takes the form of more genre films, more conservative casting in terms of race and gender, and the privileging of mainstream political discourse in both the United States in China. Using the case of Zhang Yimou’s 2016 martial arts monster film, The Great Wall, the article argues that the influence of the Chinese market on mainstream filmmaking reinforces, rather than challenges, the pressures shaping choices of financing, genre, and casting in Hollywood blockbusters.’\",\"PeriodicalId\":43535,\"journal\":{\"name\":\"Journal of Chinese Cinemas\",\"volume\":\"13 1\",\"pages\":\"215 - 227\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2019-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/17508061.2019.1678485\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Chinese Cinemas\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17508061.2019.1678485\",\"RegionNum\":3,\"RegionCategory\":\"艺术学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"FILM, RADIO, TELEVISION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Chinese Cinemas","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17508061.2019.1678485","RegionNum":3,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
Producing global China: The Great Wall and Hollywood’s cultivation of the PRC’s global vision
Abstract China’s economic might in the film industry has transformed representation in Hollywood. This paper examines how the expanded role of the Chinese market, both in terms of audience size and financing, has both reasserted hegemonic Hollywood genre and talent selection and asserted hegemonic Chinese standards. This takes the form of more genre films, more conservative casting in terms of race and gender, and the privileging of mainstream political discourse in both the United States in China. Using the case of Zhang Yimou’s 2016 martial arts monster film, The Great Wall, the article argues that the influence of the Chinese market on mainstream filmmaking reinforces, rather than challenges, the pressures shaping choices of financing, genre, and casting in Hollywood blockbusters.’