《财富》500强企业对“黑人的命也重要”的企业社会责任:在Instagram上的战略回应

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2022-03-25 DOI:10.1080/08934215.2022.2040559

R. Purtell, Katie K. Kang

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引用次数: 0

摘要

组织有责任对其利益相关者负责，因此必须有一些规范的企业社会责任(CSR)沟通。乔治·弗洛伊德(George Floyd)的谋杀案在社交媒体上引发了全球企业前所未有的反应。目前的研究调查了财富500强公司在Instagram这个独特的平台上对这一事件和更大的社会运动“黑人的命也重要”(BLM)的反应。通过对这些回应的综合分析，目前的研究发现，在Instagram上做出回应的财富500强公司(n = 166, 33.2%)包含了反映企业社会责任传播的六个动机的信息(即风险管理、组织功能、市场定位、公民定位、道德定位和社会改革)。

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The Corporate Social Responsibility of Fortune 500 Companies to Black Lives Matter: Strategic Responses on Instagram

Organizations have a responsibility to remain accountable to their stakeholders, and thus must have some normative, corporate social responsibility (CSR) communication. The murder of George Floyd elicited an unprecedented response on social media by global corporations. The current study examined the responses by Fortune 500 companies on the unique platform of Instagram to this event and the larger social movement, Black Lives Matter (BLM). Through a comprehensive analysis of these responses, the current study found that the Fortune 500 companies that did respond on Instagram (n = 166, 33.2%) incorporated messages that reflected six motivations for CSR communication (i.e., risk management, organizational functioning, market positioning, civic positioning, moral positioning, and social reform).

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.