竞争战略重构中的商业模式画布与swot分析——以vci印尼公司为例

Muhammad Bagas Ariyahya, Muhammad Sholahuddin, Ahmad Mardalis
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引用次数: 0

摘要

本研究旨在结合VCI印尼公司的SWOT分析结果,开发一种先进的商业模式画布(BMC)。本研究的重点是了解VCI印尼公司的竞争战略,特别是强调天然成分和针对特定消费者群体的竞争战略。为了实现这一点,我们进行了采访,以收集与BMC九大支柱相关的见解,并从VCI印度尼西亚公司进行SWOT分析。然后对收集的数据进行分析,编制了BMC和SWOT分析表。研究结果突出了VCI印尼公司在利用天然成分方面的竞争优势,以及其扩大和实施新营销战略的潜力。通过将SWOT分析结果纳入一个增强的BMC模型,本研究引入了一种新的竞争战略,可以确保公司的可持续性和对市场变化的适应性。值得注意的是,这项研究的独特之处在于,它关注的是天然身体护理产品公司的商业战略,从消费者的角度提供了有价值的见解,而这些见解在以前的研究中没有得到广泛探索。这项研究的实际意义在于为销售天然产品的公司提供基于消费者偏好和市场竞争的商业建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
BUSINESS MODEL CANVAS AND SWOT ANALYSIS IN THE RECONSTRUCTION OF COMPETITIVE STRATEGY: A CASE STUDY VCI INDONESIA COMPANY
This study aims to develop an advanced business model canvas (BMC) by incorporating the results of a SWOT analysis in the contextof VCI Indonesia Company. The research focuses on understanding the competitive strategy of VCI Indonesia Company, particularlythose that emphasize natural ingredients and target specific consumer segments. To achieve this, interviews were conducted to gather insights related to the nine pillars of BMC and SWOT analysis from VCI Indonesia Company. The collected data was then analyzed, resulting in the compilation of BMC and SWOT analysis tables. The findings of the study highlight the competitive advantages of VCI Indonesia Company in utilizing natural ingredients and their potential for expanding and implementing new marketing strategies. By incorporating the SWOT analysis results into an enhanced BMC model, this research introduces a novel competitive strategy that can ensure the company’s sustainability and adaptability to changes in the market. Notably, this study is unique in its focus on the business strategy of natural body care product companies, offering valuable insights from the consumer’s perspective that have not been extensively explored in previous research. The practical implication of this research lies in providing business recommendations based on consumer preferences and market competition for companies that sell natural products.
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