THE ‘CAST’ING CONVENTION: IMPACT OF INDIAN FILM MUSIC ON REINFORCING GENDER STEREOTYPES

The impact of Bollywood (the Indian Hindi film industry) on the national psyche as well as its international popularity cannot be overrated. So is the music that is an integral part of it. It outlives the movie and then becomes a part of the everyday life of people, being played in public places, at religious festivals, in personal and professional functions and interestingly being even adapted to other forms of expression (like bhajans/devotional music). At a more dangerous level, it surreptitiously births, embeds and reinforces stereotypes becoming the palimpsest that serves to define standards expected and exacted from women. This not only thus shapes the approach towards women but also significantly impacts women’s approach towards themselves. By referring to some of the popular and oft recalled Bollywood Hindi songs across the decades, this researcher would like to unearth the palimpsest and decode how it results in the ‘cast’ing convention and becomes the kaleidoscope through which Indian womanhood is viewed.