促使消费者对网上购物持厌恶态度的因素

IF 2.1 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Discovery and Delivery Pub Date : 2023-03-07 DOI:10.1108/idd-11-2021-0128

Yasir Jamal, Tahir Islam, Abdul Ghaffar, Altaf Ahmed Sheikh

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引用次数: 0

摘要

目的本研究的目的是实证研究网络购物环境中心理抗拒的决定因素和后果。利用心理抗拒和自洽理论，功能差异和符号差异增强了人们对网上购物的心理抗拒。此外，可信度调节了在线客户态度矛盾对其心理反应的影响。设计/方法论/方法作者对在线客户认知因素进行了实证研究。本研究采用后实证主义的研究观点。智能PLS-SEM用于分析数据。研究结果目前的研究结果表明，自我概念和操作不协调（即象征性和功能性）是导致心理抗拒并导致网上购物仇恨的主要因素。糟糕的网站质量和其他问题非常重要，它们造成了功能上的不协调。此外，在网上购物仇恨的背景下，低可信度会增强心理抵抗力。独创性/价值本研究将心理抗拒和自我和谐理论扩展到网上购物。此前，文献对社会商业意图进行了广泛的研究。

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Factors driving consumer attitude to online shopping hate

Purpose The purpose of this study is to empirically investigate the determinants and consequences of psychological reactance in the online shopping context. Leveraging the psychological reactance and self-congruity theories, functional and symbolic discrepancies enhance the psychological reactance toward online shopping. In addition, trustworthiness moderates the impact of online customers attitude ambivalence on their psychological reactance. Design/methodology/approach The authors conduct an empirical study on online customer cognitive factors. In this research paper, the postpositivism research view is used. The Smart PLS-SEM is used to analyze the data. Findings The current study findings reveal that self-concept and operational incongruence (i.e. symbolic and functional) are the main factors that lead to psychological reactance and resulting in online shopping hate. Poor website quality and other matters are so significant they create functional incongruence. Moreover, low trustworthiness strengthens psychological reactance in the online shopping hate context. Originality/value This study extends the psychological reactance and self-congruence theories to online shopping. Previously, literature has extensively studied the social commerce intention.

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来源期刊

Information Discovery and Delivery INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.40

自引率

4.80%

发文量

期刊介绍： Information Discovery and Delivery covers information discovery and access for digital information researchers. This includes educators, knowledge professionals in education and cultural organisations, knowledge managers in media, health care and government, as well as librarians. The journal publishes research and practice which explores the digital information supply chain ie transport, flows, tracking, exchange and sharing, including within and between libraries. It is also interested in digital information capture, packaging and storage by ‘collectors’ of all kinds. Information is widely defined, including but not limited to: Records, Documents, Learning objects, Visual and sound files, Data and metadata and , User-generated content.