走向大众个性化:范围设定与产业含义

IF 1.8 Q3 ENGINEERING, MANUFACTURING
Design Science Pub Date : 2021-10-05 DOI:10.1017/dsj.2021.18
R. K. Sikhwal, P. Childs
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引用次数: 10

摘要

摘要在过去的几年里,在一些市场,如消费电子、时尚等,人们观察到了对新产品个性化的需求,以满足客户的确切需求。产品定制强调满足特定细分市场的明确要求,但产品个性化的目标是满足客户的特定需求。大规模个性化(MI)是一种新的产品设计方法,包括一个开放的硬件平台和与该平台集成的多个模块。它允许最终用户根据自己的选择将不同的模块集成到平台中。设计过程中所有参与者的技术和战略整合是本研究的主要重点。本文通过对现有产品设计和定制方法的探索性研究,确定了实现这种方法并将其转化为工业实践所需关注的关键领域。进行了一项行业调查,并给出了该方法的行业含义和见解。研究结果表明,通过所有参与者的网络,MI产品设计的最终产品将更具创造性和创新性,并提供更个性化和技术先进的产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Towards Mass Individualisation: setting the scope and industrial implication
Abstract Within the last few years, a need for renewed product personalisation has been observed in some markets such as consumer electronics, fashion to meet the exact demands of the customers. Product customisation emphasises the fulfilment of explicit requirements of a defined market segment, but product individualisation targets at satisfying the particular needs of a customer. Mass Individualisation (MI) is a new product design approach comprising of an open hardware platform and multiple modules to be integrated with the platform. It gives freedom to end-users to integrate different modules into the platform as per their choice. Technological and strategic integration of all actors involved in the design process is the primary focus of this research. This paper identifies key areas which need to be focussed on to realise this approach and convert it into an industrial practice by an explorative study of existing product design and customisation approaches. An industrial survey was conducted, and results for the industrial implication and insights on this approach are presented. The findings show that the end product from product design for MI will be more creative and innovative by the networking of all actors, and offers more individualised and technologically advanced products.
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来源期刊
Design Science
Design Science ENGINEERING, MANUFACTURING-
CiteScore
4.80
自引率
12.50%
发文量
19
审稿时长
22 weeks
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