A Compass for What Matters: Applying Virtue Ethics to Information Behavior

Abstract Out of the three major approaches to ethics, virtue ethics is uniquely well suited as a moral guide in the digital age, given the pace of sociotechnical change and the complexity of society. Virtue ethics focuses on the traits, situations and actions of moral agents, rather than on rules (as in deontology) or outcomes (consequentialism). Even as interest in ethics has grown within information behavior (IB), there has been little engagement with virtue ethics. To address this lacuna and demonstrate further research opportunities, this article provides an overview of virtue ethics for application in IB (broadly defined). It provides a primer on virtue ethics, gives examples of existing IB work that is compatible with virtue ethics, and suggests avenues for further virtue-oriented research in IB.