Dealing with the dark side: The effects of right-wing extremist and Islamist extremist propaganda from a social identity perspective

Right-wing extremists and Islamist extremists try to recruit new followers by addressing their national (for instance, German) or religious (Muslim) social identity via online propaganda videos. Two studies examined whether capitalizing on a shared group-membership affects the emotional and cognitive response towards extremist propaganda. In both studies, Germans/non-migrants, Muslim migrants and control participants (N = 235) were confronted with right-wing extremist and Islamist extremist videos. Emotional and cognitive effects of students (Study 1) and apprentices (Study 2) were assessed. Results showed a general negative evaluation of extremist videos. More relevant, in-group propaganda led to more emotional costs in both studies. Yet, the responses varied depending on educational level: students reported more negative emotions and cognitions after in-group directed videos, while apprentices reported more positive emotions and cognitions after in-group directed propaganda. Results are discussed considering negative social identities.