Qualia in late precolonial Pueblo rock art: An exploration of conventionalized sensorial experience in Rio Grande Style petroglyphs

Although the application of semiotics to the archaeological study of rock art is not new, Peircean perspectives are still uncommon, and those implementing the concepts of qualisigns and qualia are only rarely employed. Yet, an approach centered on sensuous properties can serve as a valuable complement to other materiality- and landscape-based frameworks popular in contemporary rock art research. Using Ancestral Pueblo rock art from the Middle and Northern Rio Grande region of the U.S. Southwest as an example, I offer an archaeological narrative of how social values may be attached to conventionalized qualia rooted in sensorial experiences. Specifically, I examine how diverse media—rock art, shields, objects of adornment, and feathers—were connected through luminosity and security, culturally conceptualized qualitative properties that became formalized and enregistered in the context of new social institutions and modes of group conduct appearing during the 14th century CE.