了解用户切换移动即时消息的意图

IF 0.7 4区管理学 Q3 COMMUNICATION

International Journal of Mobile Communications Pub Date : 2020-05-20 DOI:10.1504/IJMC.2020.10020514

Shuang Cheng, Sang Joon Lee

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引用次数: 0

摘要

近年来，移动即时通讯（MIM）越来越流行，并已融入全球数百万人的日常生活。先前对MIM的研究主要集中在其初始采用和持续使用上，而对切换行为的关注较少。本研究旨在利用迁移理论的推拉系泊（PPM）框架，探讨影响中国MIM用户切换意愿的关键因素，并实证检验三种类型的MIM切换意愿预测因素：推（疲劳）、拉（参考网络规模、未来预期、互补性和转移信任）和系泊（切换成本）因素。我们的研究结果表明，所有这些因素都对转换意向有显著影响。研究结果产生了理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Understanding users intention to switch mobile instant messaging

In recent years, mobile instant messaging (MIM) has become increasingly popular and has integrated in the daily lives of millions of people worldwide. Previous studies on MIM have primarily focused on its initial adoption and continuance usage, while paying less attention to switching behaviour. This study aims to explore the key factors influencing users' switching intention of MIM in China, using the push-pull-mooring (PPM) framework of the migration theory, and empirically examine the three types of predictors for MIM switching intention: push (fatigue), pull (referent network size, future expectation, complementarity, and transfer trust), and mooring (switching cost) factors. Our results indicated that all of these factors have significant effects on switching intention. The results yield both theoretical and practical implications.

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来源期刊

International Journal of Mobile Communications COMMUNICATION-

自引率

12.50%

发文量

期刊介绍： The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.