Innovative Activity as a Means of Developing the Economic Potential of the Tourism Industry

This article gives an overview of the peculiarities of the use of innovations in tourism and their role in improving the investment attractiveness of the tourism industry of the Republic of Uzbekistan. And also the article highlights different approaches of creating favorable investment conditions for the creation of innovative tourism products. In the article the role of tourism has been demonstrated in the development of regional economies and the current condition of tourism in the region is analyzed with different approaches and methods. Thus, the distinctive feature of the development of innovative activities in tourism from classical tourist activities is the creation of a new or improvement of the existing tourist product, the improvement of transport, hotel and other services, the development of new markets, the introduction of advanced information and telecommunications technologies and modern forms of organizational and managerial activity.