Adding Perspective to the Bibliometric Mapping Using Bidirected Graph

Abstract Bibliometric mapping offers easiness in analyzing the relationship between publications through the network visuals created. Several applications, such as VOSviewer, Bibliometrix, and CiteSpace, make conducting network analysis more convenient. Moreover, the relationship provided is usually in the form of an undirected graph, which negates the two-way relationship created. This study attempts to demonstrate the significance of considering two-way relationships by proposing a keyword network formed using bidirected graphs and association rules to examine the two-way relationship of two or more keywords. According to the proposed bidirected graph, a two-way graph can add value and insight by analyzing the correlation between a single keyword and several others. Two of the four metrics used, Confidence and Conviction, are sufficient to support directed graphs. In contrast, Support and Full Counting are related because they both see the occurrences of a keyword, so using undirected graphs is necessary.