Qonita Imania Assilah
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引用次数: 0

摘要

本研究旨在确定和解释LAZISNU Banyuwangi作为众筹组织的数字讲故事策略。这项研究的结果表明,LAZISNU Banyuwangi使用数字讲故事的策略,通过创造叙事来开展众筹活动,这些叙事可以说服观众建立情感的一面,唤起观众的同情心,让他们想通过捐款来提供帮助。LAZISNU Banyuwangi使用的叙事策略遵循了Clandinin&Polkinghorne的指导方针,包括背景、人物和情节。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STRATEGI DIGITAL STORYTELLING PADA ORGANISASI CROWDFUNDING DI MEDIA SOSIAL INSTAGRAM @LAZISNUBANYUWANGI
This study aims to identify and explain a digital storytelling strategy by LAZISNU Banyuwangi as a crowdfunding organization. The results of this study show that LAZISNU Banyuwangi uses a digital storytelling strategy to carry out crowdfunding activities by creating narratives that can persuade the audience to build an emotional side and evoke compassion in the audience so they want to help by donating. The narrative strategy used by LAZISNU Banyuwangi has guidelines that are in accordance with Clandinin & Polkinghorne which consist of settings, characters, and plots.
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24 weeks
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