双刃剑:共享平台是否能从与流行的OTA平台的整合中获益?

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-01-02 DOI:10.1080/10548408.2023.2199767

Chunhong Li, Lingfei Deng, Rob Law

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引用次数: 0

摘要

摘要随着共享经济的快速发展，分餐平台致力于扩大影响力，并倾向于与在线旅行社合作。这种行动的后果尚不清楚。基于期望不确认理论（EDT）和EatWith的数据集，本研究采用差异研究设计进行了实证分析。结果表明，共享用餐平台与在线旅行社的整合以收视率下降为代价，为东道主带来了更多的游客。这项研究强调了平台集成的双刃剑效应，主机、平台管理者和行业需要在实践中予以关注和平衡。

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Double blades: does a sharing platform benefit from integration to a popular OTA platform?

ABSTRACT With the rapid development of sharing economy, meal-sharing platforms are dedicated to expanding their influence and inclined to cooperate with online travel agencies (OTAs). The consequences of such an action remain unclear. Based on expectation disconfirmation theory (EDT) and dataset from EatWith, this study conducted empirical analyses with a difference-in-differences (DID) research design. The results suggest that the meal-sharing platform’s integration into an OTA brings more tourists to hosts at the cost of ratings decrease. This study underscored the double-blade effect of platform integration that the hosts, platform managers, and industry required attention and need to balance in practice.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.