2.0评论家：博客中的混合话语

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2019-03-11 DOI:10.1080/10978526.2019.1578178

Nathalia Dib Silva, R. D. Campos

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引用次数: 4

摘要

摘要尽管传统评论家仍然是一个可靠的来源，但他们正在失去对技术授权消费者产生的在线评论的影响力。本研究旨在分析Web2.0中出现的这种新形式的评论家，他们根据个人经历发布技术评论。在巴西博客2Beauty.combr的案例研究中，我们根据网络图和内容分析协议进行了一项定性研究，该博客以产品评论为核心内容。作为一种贡献，我们定义了2.0评论家及其组成的叙事形式——朋友、推销员、鉴赏家、黑客和审查者——它们指向了生态系统中的专家替代位置。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The 2.0 Critic: Blended Discourses in Blogging

Abstract Although traditional critics remain a reliable source, they are losing influence to online reviews produced by technology-empowered consumers. This study aims to analyze this new form of critic that have emerged with Web 2.0 and who post technical reviews based on personal experiences. We conducted a qualitative study, following netnographic and content analysis protocols in a case study of the Brazilian blog 2Beauty.com.br, which has product reviews as core content. As a contribution, we define the 2.0 Critic and its composed narrative forms—Friend, Salesperson, Connoisseur, Hacker and Examiner—which point to an expert alternative position in the ecosystem.

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.