在线旅行评论如何促进明智的购买决策？

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-04-03 DOI:10.1080/10941665.2023.2228939

Chung-Ming Chuang, C. Wu, Robin Stanley Snell

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引用次数: 0

摘要

摘要：我们分析了在线旅游评论的属性，这些属性有助于在线旅游购买决策。在研究1中，我们开发并验证了一种测量在线旅行评论感知价值的量表（PVOTR）。PVOTR量表有六个维度，基于文献综述和模糊德尔菲方法。用台湾69名大学生和485名旅行家的数据进行了验证。在研究2中，我们研究了PVOTR对台湾另外469名旅行者在线旅行购买态度的影响。PVOTR通过降低感知复杂性的中介作用显著影响在线旅行购买态度。

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How do online travel reviews facilitate informed purchase decisions?

ABSTRACT We analysed the attributes of online travel reviews that facilitate online travel purchasing decisions. In Study 1, we developed and validated a scale for measuring the perceived value of online travel reviews (PVOTR). The PVOTR scale has six dimentions and was based on a literature review and Fuzzy Delphi Method. It was validated with data from 69 undergraduate students and 485 travelers in Taiwan. In Study 2, we examined the impact of PVOTR on the online travel purchasing attitudes of another 469 travelers in Taiwan. PVOTR significantly affected online travel purchasing attitudes through the mediation of reduced perceived complexity.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.