买什么,佩珀?-从人形机器人的建议架起物理和数字世界的桥梁

IF 2.8 Q2 OPERATIONS RESEARCH & MANAGEMENT SCIENCE
Roland Graef, Mathias Klier, A. Obermeier, J. Zolitschka
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引用次数: 6

摘要

电子商务在过去几十年蓬勃发展的同时,实体零售店在吸引顾客方面面临着越来越多的挑战。先前的研究表明,人形机器人可能是抵消这一发展的一种有希望的手段。然而,他们的能力,以获取和利用丰富的信息,从物理世界(例如,有关客户的身体特征),并结合从(在线)数据库的知识还没有充分利用。因此,我们的目标是通过用人形机器人补充实体零售店的传统咨询流程,将物理世界和数字世界的精华结合在一起。在以设计为导向的基础上,提出了一种基于知识的仿人机器人推荐流程。我们与一位眼镜商合作展示了我们的方法,并通过客户调查和专家访谈对其进行评估。结果表明,该方法达到了设计目标,获得了较高的客户满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What to buy, Pepper? – Bridging the Physical and the Digital World with Recommendations from Humanoid Robots
ABSTRACT While e-commerce has flourished in the past decades, brick-and-mortar retail stores face increasing challenges in attracting customers. Prior research indicates that humanoid robots may constitute a promising means to counteract this development. However, their capability to acquire and make use of rich information from the physical world (e.g. regarding customers’ physical characteristics) in combination with knowledge from (online) databases has not been adequately exploited yet. Thus, we aim at bringing together the best of the physical and the digital world by supplementing the traditional consultation process in brick-and-mortar retail stores with humanoid robots. Following a design-oriented approach, we propose a novel knowledge-based humanoid robot recommender process. We demonstrate our approach in cooperation with an optician and evaluate it using a customer survey and expert interviews. Results show that the approach achieves the design objectives and yields high customer satisfaction.
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来源期刊
Journal of Decision Systems
Journal of Decision Systems OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
6.30
自引率
23.50%
发文量
55
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