{"title":"沙特YouTube网红,他们与迪拜的关系以及社交媒体在迪拜城市品牌战略中的作用","authors":"Sabrina Zahren","doi":"10.1163/18739865-01503003","DOIUrl":null,"url":null,"abstract":"\n YouTube influencers, especially from the Kingdom of Saudi Arabia (KSA), command a huge (young) audience and form part of a global pop cultural mainstream representative of the fast-growing digital content industry. These YouTubers are on one hand embedded in a highly professionalized network, consisting of multi-channel networks (MCN s), media companies, TV stations and advertising partners, all operating from Dubai. On the other hand, they feature Dubai’s cityscape and urban spaces in their posts and videos and contribute to urban branding. In this article, I want to evaluate the financially profitable relationship between influencers and Dubai by analyzing footage of the Saudi YouTuber and rapper Dyler (b. 2001). Taking into consideration the political economy of social media in the Gulf as well as the political economy of urban branding in Dubai, the article discusses the political consequences of this relationship on social media, youth culture and urban development in the region.","PeriodicalId":43171,"journal":{"name":"Middle East Journal of Culture and Communication","volume":" ","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2022-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Saudi YouTube Influencers, Their Relationship to Dubai and the Role of Social Media in Dubai’s Urban Branding Strategy\",\"authors\":\"Sabrina Zahren\",\"doi\":\"10.1163/18739865-01503003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n YouTube influencers, especially from the Kingdom of Saudi Arabia (KSA), command a huge (young) audience and form part of a global pop cultural mainstream representative of the fast-growing digital content industry. These YouTubers are on one hand embedded in a highly professionalized network, consisting of multi-channel networks (MCN s), media companies, TV stations and advertising partners, all operating from Dubai. On the other hand, they feature Dubai’s cityscape and urban spaces in their posts and videos and contribute to urban branding. In this article, I want to evaluate the financially profitable relationship between influencers and Dubai by analyzing footage of the Saudi YouTuber and rapper Dyler (b. 2001). Taking into consideration the political economy of social media in the Gulf as well as the political economy of urban branding in Dubai, the article discusses the political consequences of this relationship on social media, youth culture and urban development in the region.\",\"PeriodicalId\":43171,\"journal\":{\"name\":\"Middle East Journal of Culture and Communication\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2022-09-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Middle East Journal of Culture and Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1163/18739865-01503003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Middle East Journal of Culture and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/18739865-01503003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
Saudi YouTube Influencers, Their Relationship to Dubai and the Role of Social Media in Dubai’s Urban Branding Strategy
YouTube influencers, especially from the Kingdom of Saudi Arabia (KSA), command a huge (young) audience and form part of a global pop cultural mainstream representative of the fast-growing digital content industry. These YouTubers are on one hand embedded in a highly professionalized network, consisting of multi-channel networks (MCN s), media companies, TV stations and advertising partners, all operating from Dubai. On the other hand, they feature Dubai’s cityscape and urban spaces in their posts and videos and contribute to urban branding. In this article, I want to evaluate the financially profitable relationship between influencers and Dubai by analyzing footage of the Saudi YouTuber and rapper Dyler (b. 2001). Taking into consideration the political economy of social media in the Gulf as well as the political economy of urban branding in Dubai, the article discusses the political consequences of this relationship on social media, youth culture and urban development in the region.
期刊介绍:
The Middle East Journal of Culture and Communication provides a transcultural academic sphere that engages Middle Eastern and Western scholars in a critical dialogue about culture, communication and politics in the Middle East. It also provides a forum for debate on the region’s encounters with modernity and the ways in which this is reshaping people’s everyday experiences. MEJCC’s long-term objective is to provide a vehicle for developing the field of study into communication and culture in the Middle East. The Journal encourages work that reconceptualizes dominant paradigms and theories of communication to take into account local cultural particularities.