沙特YouTube网红,他们与迪拜的关系以及社交媒体在迪拜城市品牌战略中的作用

IF 0.4 0 HUMANITIES, MULTIDISCIPLINARY
Sabrina Zahren
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引用次数: 2

摘要

YouTube网红,尤其是来自沙特阿拉伯王国的网红,拥有大量(年轻)观众,是快速增长的数字内容产业的全球流行文化主流代表的一部分。一方面,这些youtuber嵌入了一个高度专业化的网络,由多频道网络(MCN s)、媒体公司、电视台和广告合作伙伴组成,所有这些都在迪拜运营。另一方面,他们在文章和影片中展现杜拜的城市景观和城市空间,为城市品牌做出贡献。在这篇文章中,我想通过分析沙特YouTuber和说唱歌手Dyler (b. 2001)的镜头来评估网红和迪拜之间的经济利益关系。考虑到海湾地区社交媒体的政治经济学,以及迪拜城市品牌的政治经济学,本文讨论了这种关系对该地区社交媒体、青年文化和城市发展的政治后果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Saudi YouTube Influencers, Their Relationship to Dubai and the Role of Social Media in Dubai’s Urban Branding Strategy
YouTube influencers, especially from the Kingdom of Saudi Arabia (KSA), command a huge (young) audience and form part of a global pop cultural mainstream representative of the fast-growing digital content industry. These YouTubers are on one hand embedded in a highly professionalized network, consisting of multi-channel networks (MCN s), media companies, TV stations and advertising partners, all operating from Dubai. On the other hand, they feature Dubai’s cityscape and urban spaces in their posts and videos and contribute to urban branding. In this article, I want to evaluate the financially profitable relationship between influencers and Dubai by analyzing footage of the Saudi YouTuber and rapper Dyler (b. 2001). Taking into consideration the political economy of social media in the Gulf as well as the political economy of urban branding in Dubai, the article discusses the political consequences of this relationship on social media, youth culture and urban development in the region.
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来源期刊
Middle East Journal of Culture and Communication
Middle East Journal of Culture and Communication HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.50
自引率
0.00%
发文量
34
期刊介绍: The Middle East Journal of Culture and Communication provides a transcultural academic sphere that engages Middle Eastern and Western scholars in a critical dialogue about culture, communication and politics in the Middle East. It also provides a forum for debate on the region’s encounters with modernity and the ways in which this is reshaping people’s everyday experiences. MEJCC’s long-term objective is to provide a vehicle for developing the field of study into communication and culture in the Middle East. The Journal encourages work that reconceptualizes dominant paradigms and theories of communication to take into account local cultural particularities.
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