表面媒体:麦克卢汉、包豪斯和电视的触觉价值

IF 0.9 2区社会学 Q3 SOCIOLOGY

Body & Society Pub Date : 2021-07-09 DOI:10.1177/1357034X211008960

H. Schmidgen

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引用次数: 0

摘要

马歇尔·麦克卢汉认为电视是一种触觉媒介。这种理解暗示了布鲁诺·拉图尔所谓的“对称”触感概念。麦克卢汉认为，不仅人类演员具有触觉。此外，电视、数字电脑和其他“电子媒体”使用光束和类似的扫描技术不断地“抚摸”周围环境的轮廓。这种触感的概念在很大程度上是由早期包豪斯的整体美学塑造的。为了获得电视图像的具体特征，麦克卢汉依靠László Moholy-Nagy和Sigfried Giedion的著作，特别是他们使用摄影来捕捉和突出表面的“纹理”。然而，他几乎没有反映出在电子媒体时代导致触摸“对称”的社会和政治因素。

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Surface Media: McLuhan, the Bauhaus and the Tactile Values of TV

Marshall McLuhan understood television (TV) as a tactile medium. This understanding implied what Bruno Latour might call a ‘symmetrical’ conception of tactility. According to McLuhan, not only human actors are endowed with the sense of touch. In addition, TV, digital computers and other ‘electric media’ use light beams and similar scanning techniques for ceaselessly ‘caressing the contours’ of their surroundings. This notion of tactility was crucially shaped by the holistic aesthetics of the early Bauhaus. To get at the specific features of the TV image, McLuhan relied on the writings of László Moholy-Nagy and Sigfried Giedion, in particular their use of photography for capturing and highlighting the ‘texture’ of surfaces. However, he hardly reflected the social and political factors that, in the age of electric media, contribute to the ‘symmetricization’ of touch.

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来源期刊

Body & Society SOCIOLOGY-

CiteScore

4.10

自引率

5.60%

发文量

期刊介绍： Body & Society has from its inception in March 1995 as a companion journal to Theory, Culture & Society, pioneered and shaped the field of body-studies. It has been committed to theoretical openness characterized by the publication of a wide range of critical approaches to the body, alongside the encouragement and development of innovative work that contains a trans-disciplinary focus. The disciplines reflected in the journal have included anthropology, art history, communications, cultural history, cultural studies, environmental studies, feminism, film studies, health studies, leisure studies, medical history, philosophy, psychology, religious studies, science studies, sociology and sport studies.