新兴非洲经济中旅游应用行为意向的决定因素:对酒店业的看法

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-30 DOI:10.46222/ajhtl.19770720.198

A. Ledikwe

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引用次数: 1

摘要

本研究旨在揭示南非新兴经济体中旅游应用行为意向的决定因素。采用描述性和定量设计，并通过在线问卷从参与者那里收集了主要数据(n=420)。结构方程模型应用于检验经验逃避、记忆、满意度和行为意图维度之间的理论联系。结果表明，体验逃避维度(娱乐、逃避和美学)、记忆、满意度和行为意向呈显著正相关。因此，促进体验逃避、可记忆性和满意度是酒店供应商在开发一致和持久的服务体验方面关注的一个重要领域，这可以激发人们对旅游应用的行为意愿。

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Determinants of Behavioural Intention Towards Travel Applications in an Emerging African Economy: A Perspective on the Hospitality Industry

This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participants using an online questionnaire. Structural equation modelling was applied to examine the theoretical connection between the dimensions of experiencescape, memorability, satisfaction, and behavioural intention. The results prove that the dimensions of experiencescape (entertainment, escapism, and aesthetics), memorability, satisfaction, and behavioural intention are positively and significantly related. Therefore, the promotion of experiencescape, memorability, and satisfaction is an important area of concern among hospitality providers in developing a consistent and enduring service experience that can stimulate behavioural intention towards travel applications.

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.