Client perceptions of Emirati innovation strategy on service quality in UAE tourism sector

ABSTRACT Quality tourism is indispensable to national economic development, given that it makes a major contribution to the economies of the most developed and developing countries. Therefore, this study examined the effect of Emirati sustainable innovation strategy on service quality in the UAE tourism sector. Using a cross-sectional survey approach, the researchers collected data from 100 clients of the UAE tourism agencies. The data were analysed. The overall result indicates that Emirati sustainable innovation strategy (management innovation, technical innovation, and sustainable innovation) has a significant positive effect on service quality, indicating that Emirati sustainable innovation strategy is a significant driver of service quality in the UAE tourism sector. It also shows that innovation is an indispensable tool in enhancing quality tourism. However, the findings of this study are not exhaustive, future research can dwell on this research area and replicate the current study in another context.