社交互动对用户社交商业意向的影响

IF 0.7 4区管理学 Q3 COMMUNICATION

International Journal of Mobile Communications Pub Date : 2019-04-03 DOI:10.1504/IJMC.2019.10014954

Tao Zhou

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引用次数: 7

摘要

社交商务使用户能够进行频繁的社交互动，这可能会加强他们的社交关系并影响他们的行为决策。本研究的目的是检验社交互动对用户社交商业意图的影响。社会互动包括人与人的互动和人机互动。人机交互包括信息交互和情感交互，而人机交互包括感知控制、感知响应和感知个性化。采用结构方程模型进行数据分析。研究结果表明，社会互动影响对其他成员的信任和对社区的信任，这两者都进一步决定了社会商业意图。研究结果表明，服务提供商需要促进社交互动，以提高用户的社交商业意愿。

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The effect of social interaction on users'social commerce intention

Social commerce enables users to conduct frequent social interactions, which may strengthen their social relationships and affect their behavioural decision. The purpose of this research is to examine the effect of social interaction on users' social commerce intention. Social interaction consists of human-human interaction and human-computer interaction. Human-human interaction includes informational interaction and emotional interaction, whereas human-computer interaction includes perceived control, perceived responsiveness and perceived personalisation. Structural equation modelling was adopted to conduct data analysis. The results indicated that social interaction affects trust in other members and trust in community, both of which further determine social commerce intention. The results indicated that service providers need to facilitate social interaction in order to promote users' social commerce intention.

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来源期刊

International Journal of Mobile Communications COMMUNICATION-

自引率

12.50%

发文量

期刊介绍： The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.