赢得人心的传播策略:穆斯林兄弟会在穆尔西倒台后的政治传播运动的案例

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2020-12-23 DOI:10.1177/1742766520982016

Moeen Koa

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引用次数: 3

摘要

这篇文章探讨了社会运动如何试图修复受损的形象，赢得公众的心。它研究了穆斯林兄弟会在2013年7月之后的政治传播活动。对穆兄会在5年期间发布的公报进行了内容分析。本案例研究结合社会运动理论，揭示了战略框架可以作为一种策略来赢得目标受众的心，修复受损的形象。它还认为，合法性是一种关键的道德资源，是伊斯兰运动传播活动的核心。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall

This article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood’s political communication campaign post-July 2013. A content analysis of a census of the Brotherhood’s communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements’ communication campaigns.

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.