跨界媒体管理中结构与顺序双重性的模式

IF 1.4 Q4 BUSINESS
Pamela Nölleke-Przybylski, M. B. von Rimscha, J. Möller, D. Voci, Klaus-Dieter Altmeppen, M. Karmasin
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引用次数: 6

摘要

摘要组织的双重灵活性——公司成功地将开发和勘探联系起来的能力——是跨境管理的一种富有成效的方法。对于媒体公司来说,这是一个至关重要的概念,因为其产品具有双重(文化和经济)特征,在跨境参与时,需要将单纯的扩张战略与当地定制相协调。通过对国际媒体经理的半结构化采访,本文捕捉到了跨境媒体活动中灵活的战略制定和组织模式。这篇文章的重点是数字化,它改变了在国际化中平衡探索和开发的机会。该分析揭示了在这种情况下,剥削是如何占据中心地位的,以及根据媒体类型和公司背景,双重灵活性的模式是如何显著不同的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Patterns of structural and sequential ambidexterity in cross-border media management
ABSTRACT Organisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi-structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in internationalisation. The analysis reveals how, in this context, exploitation takes centre stage and how patterns of ambidexterity differ significantly depending on the media type and the background of the company.
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来源期刊
CiteScore
4.00
自引率
7.70%
发文量
10
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