# ripjk罗琳:一个关于粉丝圈、推特和一个拒绝死亡的令人难以忘怀的作家的故事

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2023-06-05 DOI:10.1177/2046147X231180501

Hannah Ravell

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引用次数: 0

摘要

这篇文章以罗兰·巴特1968年的文章《作者之死》为试金石，对2020年9月在推特上流行的#ripjkrowling标签进行了批判性反思。通过对该标签前100条推文的主题内容分析，它将考察名人作家J.K.罗琳在粉丝和广大观众中的声誉。罗琳在网上传播恐变性言论的历史，以及她2020年出版的书中包含恐变性信息的新闻，都将被考虑在内。当巴特呼吁作者“死亡”时，他强调了将文本理解为独立于作者意图和传记的重要性。正如这个案例所表明的那样，当粉丝们无法调和罗琳的价值观与她创作的价值观时，他们会宣布她“死了”。以这个标签为例，在这个后巴特西式的名人世界里，作者复活了，却又被杀害了。本文试图研究为什么波特黑德在回应罗琳关于LGBTQIA+问题的争议时宣布她“死了”。从那里，本文探讨了一个更广泛的公共关系调查，即当媒体产品和品牌属于粉丝时，这对公共关系实践意味着什么，尤其是像Potterheads这样在政治和社会上活跃的品牌。推特上的主流参与式文化逻辑，如标签和粉丝激进主义，将被反思，以了解它们在现代粉丝如何将艺术与艺术家分离中的作用，以及对罗琳的作者身份、哈利·波特读者群和公共关系的影响。

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#RIPJKRowling: A tale of a fandom, Twitter and a haunting author who refuses to die

With Roland Barthes’ 1968 essay ‘Death of the Author’ as its touchstone, this article reflects critically on the hashtag #ripjkrowling that trended on Twitter in September 2020. Through a thematic content analysis of the top 100 tweets from this hashtag, it will examine celebrity author J.K. Rowling’s reputation amongst fans and wider audiences. Rowling’s history of disseminating transphobic rhetoric online as well as the news her 2020 book contains transphobic messaging will be considered. When Barthes called for the ‘death’ of the author, he highlighted the importance of understanding texts as independent from authorial intention and biography. As this case illuminates, when fans cannot reconcile Rowling’s values with those of her creation they pronounce her ‘dead’. Exemplified through this hashtag, in this post-Barthesian world of celebrity authorship, the author is being revived only to be killed off again. This paper seeks to examine why Potterheads, in response to Rowling’s controversies pertaining to LGBTQIA+ issues, are pronouncing her ‘dead’. From there, this article explores a broader public relations inquiry into what this means for public relations practice when media products and brands belong to the fans, especially politically and socially active ones like Potterheads. Mainstream participatory culture logics on Twitter such as hashtag and fan activism will be reflected on to understand their role in how modern fans separate art from their artists, and implications for Rowling’s authorship, Harry Potter readership and public relations.

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.