自动化来自于人:优步的标志性界面和社交的自动化

IF 1.4 Q2 COMMUNICATION
C. Cox
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引用次数: 1

摘要

本文对优步移动界面进行了内容分析,该界面描述在一项专利申请中,该流程集成并自动化了社交媒体信息,以匹配潜在的优步拼车乘客。正如专利申请中所描述的那样,优步的界面是整合社交媒体信息并使这些信息对用户可用和可触摸的关键场所。通过将优步界面与标志性图像的交流和象征丰富性结合起来,我认为优步界面是用户在优步界面上出现的社交互动表现与优步塑造、配置和引导用户制定社交行为的技术经济动机之间关键抽象的结合点。通过简洁的设计,Uber的界面抽象了一种方式,一种是按下按钮就可以轻松进行社交,另一种是需要反思产生这些规定形式的社交的情况。通过这一观点,我将呈现给用户的简化形式的社交性与配置界面社交性的Uber技术经济动机、隐含的算法客观性、连接的朋友关系和程序化的社交性作为配置和规定用户参与的社交互动的看不见的力量之间的抽象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Automatic from the people: Uber’s iconic interface and the automation of sociality
This article undertakes a content analysis of the Uber mobile interface as depicted in a patent application for a process that integrates and automates social media information to match potential UberPool riders. As depicted in the patent application, the Uber interface is a critical locus for incorporating social media information and rendering this information usable and palpable for users. By aligning the Uber interface with the communicative and symbolic richness of iconic imagery, I argue for the Uber interface as a juncture for critical abstractions between the manifestation of social interactions appearing to users on the Uber interface and Uber’s techno-economic motivations to shape, configure and guide user enactment of sociality. By designing for simplicity, the Uber interface abstracts between the push-button ease of undertaking sociality and the need to reflect on circumstances giving rise to these prescribed forms of sociality. Through this viewpoint, I specify abstractions between simplified forms of sociality presented to users and Uber techno-economic motivations configuring interfacial sociality, implicating algorithmic objectivity, connective friending and programmed sociality as unseen forces configuring and prescribing social interactions for user engagement.
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
25
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