{"title":"自动化来自于人:优步的标志性界面和社交的自动化","authors":"C. Cox","doi":"10.1386/jdmp_00002_1","DOIUrl":null,"url":null,"abstract":"This article undertakes a content analysis of the Uber mobile interface as depicted in a patent application for a process that integrates and automates social media information to match potential UberPool riders. As depicted in the patent application, the Uber interface is a critical\n locus for incorporating social media information and rendering this information usable and palpable for users. By aligning the Uber interface with the communicative and symbolic richness of iconic imagery, I argue for the Uber interface as a juncture for critical abstractions between the manifestation\n of social interactions appearing to users on the Uber interface and Uber’s techno-economic motivations to shape, configure and guide user enactment of sociality. By designing for simplicity, the Uber interface abstracts between the push-button ease of undertaking sociality and the need\n to reflect on circumstances giving rise to these prescribed forms of sociality. Through this viewpoint, I specify abstractions between simplified forms of sociality presented to users and Uber techno-economic motivations configuring interfacial sociality, implicating algorithmic objectivity,\n connective friending and programmed sociality as unseen forces configuring and prescribing social interactions for user engagement.","PeriodicalId":40702,"journal":{"name":"Journal of Digital Media & Policy","volume":" ","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Automatic from the people: Uber’s iconic interface and the automation of sociality\",\"authors\":\"C. Cox\",\"doi\":\"10.1386/jdmp_00002_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article undertakes a content analysis of the Uber mobile interface as depicted in a patent application for a process that integrates and automates social media information to match potential UberPool riders. As depicted in the patent application, the Uber interface is a critical\\n locus for incorporating social media information and rendering this information usable and palpable for users. By aligning the Uber interface with the communicative and symbolic richness of iconic imagery, I argue for the Uber interface as a juncture for critical abstractions between the manifestation\\n of social interactions appearing to users on the Uber interface and Uber’s techno-economic motivations to shape, configure and guide user enactment of sociality. By designing for simplicity, the Uber interface abstracts between the push-button ease of undertaking sociality and the need\\n to reflect on circumstances giving rise to these prescribed forms of sociality. Through this viewpoint, I specify abstractions between simplified forms of sociality presented to users and Uber techno-economic motivations configuring interfacial sociality, implicating algorithmic objectivity,\\n connective friending and programmed sociality as unseen forces configuring and prescribing social interactions for user engagement.\",\"PeriodicalId\":40702,\"journal\":{\"name\":\"Journal of Digital Media & Policy\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2019-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Digital Media & Policy\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/jdmp_00002_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Digital Media & Policy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/jdmp_00002_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
Automatic from the people: Uber’s iconic interface and the automation of sociality
This article undertakes a content analysis of the Uber mobile interface as depicted in a patent application for a process that integrates and automates social media information to match potential UberPool riders. As depicted in the patent application, the Uber interface is a critical
locus for incorporating social media information and rendering this information usable and palpable for users. By aligning the Uber interface with the communicative and symbolic richness of iconic imagery, I argue for the Uber interface as a juncture for critical abstractions between the manifestation
of social interactions appearing to users on the Uber interface and Uber’s techno-economic motivations to shape, configure and guide user enactment of sociality. By designing for simplicity, the Uber interface abstracts between the push-button ease of undertaking sociality and the need
to reflect on circumstances giving rise to these prescribed forms of sociality. Through this viewpoint, I specify abstractions between simplified forms of sociality presented to users and Uber techno-economic motivations configuring interfacial sociality, implicating algorithmic objectivity,
connective friending and programmed sociality as unseen forces configuring and prescribing social interactions for user engagement.