印尼在线旅行社的客户接受度

Q3 Business, Management and Accounting

Journal of Asia-Pacific Business Pub Date : 2022-07-03 DOI:10.1080/10599231.2022.2095588

M. Almunawar, M F Anshari, S. Lim

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引用次数: 1

摘要

本研究旨在揭示影响印尼旅游接受数字市场的因素。采用修改后的技术接受和使用统一理论2 (UTAUT2)作为研究框架，得出影响印度尼西亚消费者/旅行者对数字市场的接受程度的因素。假设检验结果表明，绩效期望和信任通过行为意向正向影响顾客接受度。有趣的是，我们发现，在印度尼西亚，便利条件对客户对在线旅行社的接受度的绩效预期和信任都有积极影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customer Acceptance of Online Travel Agents in Indonesia

ABSTRACT This research aims to reveal factors that influence the acceptance of digital marketplace on travel in Indonesia. A modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed as the framework for the study to derive factors that influence the acceptance of digital marketplace on travel by Indonesian consumers/travelers. The results from hypothesis testing indicate that performance expectancy and trust positively influence customer acceptance through behavioral intention. Interestingly, we find that facilitating conditions positively influence both performance expectancy and trust in the context of customer acceptance of online travel agents in Indonesia.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.