关于(不)看到鸡:珀杜，动物福利，以及透明度的失败

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-01-17 DOI:10.1080/01463373.2022.2026993

C. Coker, Rachael Ane Coker

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引用次数: 0

摘要

在本文中，我们分析了珀杜公司从2016年到2020年的动物福利运动，以孤立对透明度的要求是如何被珀杜公司面向公众的言论所调解和颠覆的。虽然珀杜公司的年度释放和改变承诺在名义上构成了动物福利倡导者的胜利，但该公司的活动将透明度作为公司的一种宣传，掩盖了鸡的生命的边际收益，最终可能导致肉类消费的增加。通过提供可追踪的指标，为他们对待鸡的方式提供家长式的理由，以及通过战略性地省略语言和视觉效果，珀杜满足了对透明度的要求，而无需让公司做出有意义的改变。这样，透明的宣传就变成了一种行为目的，使公司能够继续其行为，并为消费者增加的肉类消费提供掩护。最后，我们谈谈这种增选的影响。

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On (not) seeing the chicken: Perdue, animal welfare, and the failure of transparency

ABSTRACT In this essay, we analyze Perdue’s animal welfare campaign from 2016 to 2020 to isolate how demands for transparency are mediated and subverted by Perdue’s public facing rhetoric. Though Perdue’s annual releases and commitments to change nominally constitute a victory for animal welfare advocates, the company’s campaign enacts transparency as a sort of publicity for the company that belies marginal gains for the lives of chickens and may ultimately result in increased meat consumption. In providing trackable metrics, offering paternalistic justifications for their treatments of chickens, and through strategic omissions of language and visuals, Perdue satisfies demands for transparency without committing the company to meaningful changes. In that way, transparency-publicity becomes a performative end that allows the company to continue its behavior and give consumers cover for increased meat consumption. We conclude with the implications of this co-optation.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.