交通相关社交媒体的延续意向:隐私微积分视角

IF 4.1 Q2 BUSINESS
Trang Nguyen
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引用次数: 7

摘要

摘要由于技术的突破,司机们正在享受与交通相关的社交媒体来分享和更新信息,而不是传统的电视或广播方式。在本研究中,我们将IS成功模型和隐私演算模型相结合,详细阐述了在信息共享平台中维持用户持续意愿的因素。我们通过在线调查从一个支持实时交通信息共享的社区应用程序中收集数据。研究结果揭示了感知价值和隐私问题如何影响用户的持续意愿。虽然更高水平的感知价值会增强用户的持续意愿,但隐私问题不会影响用户继续使用流量应用程序的决定。本研究为研究在特定流量相关社交媒体平台的新背景下,隐私悖论对用户持续意图的影响提供了初步的努力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Continuance Intention in Traffic-Related Social Media: A Privacy Calculus Perspective
Abstract Thanks to technological breakthroughs, drivers are enjoying traffic-associated social media to share and update information in place of the traditional ways using TV or radio. In this research, we integrate the IS success model and the privacy calculus model to elaborate on the factors of sustaining user’s continuance intention in information-sharing platforms. We collected data via online surveys from a community-based application that supports real-time traffic information sharing. The findings shed light on how perceived value and privacy concerns impact users’ continuance intention. While a higher level of perceived value enhances users’ continuance intention, privacy concerns do not influence users’ decision in continuing using the traffic app. This research provides initial efforts to investigate the effect of privacy paradox on users' continuance intention in the new context of a specific traffic-related social media platform.
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来源期刊
CiteScore
10.50
自引率
7.00%
发文量
18
期刊介绍: The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
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