The media epistemic value of sonic analytics tools. A commentary

Abstract While automatized content identification of audio data, in critical discourse analysis, is bound to the symbolic order of monitoring, control, surveillance, censorship and copyright protection, the very tools and algorithms which have been developed for such purposes can be turned into instruments of knowledge production in the scientific sense. Audio content identification is not simply an extension of cultural taxonomies to machine listening, but an operation with its own eigen knowledge. Audio content identification is not simply a continuation of analog techniques for monitoring sonic objects. From a media-epistemological perspective, new forms of audio content identification open different orders of the sonic archive. What is practiced in the online domain has been preceded by experimental investigations of archival storage. The real l'archive, though, are the technological (hardware) and mathematical (software) criteria defining content identification. A media archaeology of audio content identification reveals the technological l'archive governing such forms of enunciation.