基于眼动追踪技术和回顾性有声思考访谈的消费者网上餐厅选择行为研究

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2022-03-27 DOI:10.1080/15256480.2022.2055690

Xiaoye Li, Jennifer Francois, J. Kwon

{"title":"基于眼动追踪技术和回顾性有声思考访谈的消费者网上餐厅选择行为研究","authors":"Xiaoye Li, Jennifer Francois, J. Kwon","doi":"10.1080/15256480.2022.2055690","DOIUrl":null,"url":null,"abstract":"ABSTRACT The purpose of this study was to explore consumers’ attention patterns and information search behaviors when they make online restaurant decisions on consumer review websites. Eye-tracking experiments and retrospective think-aloud interviews were conducted with 30 participants. In the browsing stage, the company-generated advertisements attracted most attention from consumers on one website; however, the attracted attention was not impactful on their dining decisions. In the deliberation stage, instead of reading the user-generated reviews in details, consumers skimmed through reviews; and their attention was attracted more to images embedded within the reviews. In addition, participants verbalized their overall preferences of information that helped them make quick decisions such as images and filter. This study provides valuable insights for hospitality researchers and practitioners.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":"24 1","pages":"720 - 752"},"PeriodicalIF":2.9000,"publicationDate":"2022-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Investigating Consumers’ Online Restaurant Selection Behaviors Using Eye-tracking Technology and Retrospective Think-aloud Interviews\",\"authors\":\"Xiaoye Li, Jennifer Francois, J. Kwon\",\"doi\":\"10.1080/15256480.2022.2055690\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The purpose of this study was to explore consumers’ attention patterns and information search behaviors when they make online restaurant decisions on consumer review websites. Eye-tracking experiments and retrospective think-aloud interviews were conducted with 30 participants. In the browsing stage, the company-generated advertisements attracted most attention from consumers on one website; however, the attracted attention was not impactful on their dining decisions. In the deliberation stage, instead of reading the user-generated reviews in details, consumers skimmed through reviews; and their attention was attracted more to images embedded within the reviews. In addition, participants verbalized their overall preferences of information that helped them make quick decisions such as images and filter. This study provides valuable insights for hospitality researchers and practitioners.\",\"PeriodicalId\":46737,\"journal\":{\"name\":\"International Journal of Hospitality & Tourism Administration\",\"volume\":\"24 1\",\"pages\":\"720 - 752\"},\"PeriodicalIF\":2.9000,\"publicationDate\":\"2022-03-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Hospitality & Tourism Administration\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15256480.2022.2055690\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality & Tourism Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15256480.2022.2055690","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 4

摘要

摘要本研究旨在探讨消费者在消费者评论网站上进行网上餐饮决策时的注意模式和信息搜索行为。对30名参与者进行了眼动追踪实验和回顾性的有声思考访谈。在浏览阶段，公司生成的广告在一个网站上最受消费者关注;然而，吸引的注意力并没有影响他们的用餐决定。在审议阶段，消费者不是详细阅读用户生成的评论，而是浏览评论;他们的注意力更多地被评论中嵌入的图片所吸引。此外，参与者用语言表达了他们对信息的总体偏好，这些信息有助于他们快速做出决定，比如图片和滤镜。本研究为酒店业研究者和从业人员提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Investigating Consumers’ Online Restaurant Selection Behaviors Using Eye-tracking Technology and Retrospective Think-aloud Interviews

ABSTRACT The purpose of this study was to explore consumers’ attention patterns and information search behaviors when they make online restaurant decisions on consumer review websites. Eye-tracking experiments and retrospective think-aloud interviews were conducted with 30 participants. In the browsing stage, the company-generated advertisements attracted most attention from consumers on one website; however, the attracted attention was not impactful on their dining decisions. In the deliberation stage, instead of reading the user-generated reviews in details, consumers skimmed through reviews; and their attention was attracted more to images embedded within the reviews. In addition, participants verbalized their overall preferences of information that helped them make quick decisions such as images and filter. This study provides valuable insights for hospitality researchers and practitioners.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.