Melinda R. Aley, Lindsay S. Hahn, Ron Tamborini, Henry Goble, Lu Zhang, Sara M. Grady, Joshua Baldwin
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What Does Television Teach Children? Examining the Altruistic and Egoistic Lessons in Children’s Educational Television
To distinguish and systematically categorize message content emphasized by children’s educational media, we applied a coding scheme based on the model of intuitive motivation and exemplars to a sample of educational television series recommended by CommonSenseMedia.org. Results revealed a preponderance of the egoistic motivation of competence (overall and in TV series emphasizing scholastic learning) and the altruistic motivation of care (in series emphasizing social skills). By applying a scheme of comprehensive human motivations to identify the values emphasized in different types of children’s educational television, this study may help scholars more meaningfully identify, predict, and explain outcomes resulting from exposure to media content.
期刊介绍:
Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.