智能在线停车系统营销策略分析

IJEBD International Journal of Entrepreneurship and Business Development Pub Date : 2023-01-31 DOI:10.29138/ijebd.v6i1.2134

I. G. S. M. Diyasa, Sugeng Purwanto, Wahyu S. J. Saputra, Slamet Winardi

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引用次数: 0

摘要

目的：本研究是在PT的运输服务行业进行的。Wastu Kencana与UPN退伍军人East Java合作，通过2022年建立综合在线智能停车系统（IOS Park）管理初创公司的匹配基金计划。因此，本研究需要在本案例研究中检验SOAR分析在营销策略中的应用。设计/方法/方法：本研究中使用的分析方法是一种定性的描述性方法，使用的数据是通过访谈和观察获得的营销策略信息。结果：结果表明，这家IOS停车系统初创公司的管理层具有许多积极的潜力，这些潜力将成为内部和外部的优势和商机。实际意义：本研究的结果有望为公司制定下一个销售期的销售策略提供输入和参考。原创性/价值：本文为原创论文类型：研究论文

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Soar Analysis on Marketing Strategy Integrated Online Smart Parking System

Purpose: This research was conducted in transportation service industry of PT. Wastu Kencana in collaboration with UPN Veteran East Java through the Matching Fund program by Building an Integrated Online Smart Parking System (IOS-Park) Management Startup in 2022. Thus, this study needs to examine applying SOAR analysis to marketing strategies in this case study. Design/methodology/approach: The analysis method used in this study is a descriptive method with a qualitative approach, the data used is information about marketing strategies by interviews and observation Findings: The results showed that the management of this IOS Parking System start-up has many positive potentials that become strengths and business opportunities from internal and external. Practical implications: The results of this study are expected to be input and reference for the company in setting a selling strategy in the next sales period. Originality/value: This paper is original Paper type: a Research Paper

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来源期刊

IJEBD International Journal of Entrepreneurship and Business Development

自引率

0.00%

发文量

审稿时长

5 weeks