产品命名中的词汇文化差异:手工肥皂名称注释

IF 0.9 3区文学 0 LANGUAGE & LINGUISTICS

Names-A Journal of Onomastics Pub Date : 2020-04-02 DOI:10.1080/00277738.2020.1751458

Lindsey N. H. Chen

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引用次数: 1

摘要

这项比较研究考察了手工肥皂的名称，这是近年来在环保意识消费者中很受欢迎的一组天然产品。其中，美国手工香皂(US-HS)的名字有339个，台湾手艺人的名字有324个。对手工皂(TW-HS)进行了分析比较。研究结果表明，植物和食物名称在HS名称中占主导地位，反映了两个地区的文化和草药偏好。此外，在US-HS名称中，还发现了丰富多彩的、暗含的和新奇的新词。通过比较，TW-HS名称中功能表示词居多。本研究提供了对消费品命名中潜在的跨文化差异的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps

This comparative study examines the names of handcrafted soaps, a group of natural products that has become popular among environmentally conscientious consumers in recent years. In particular, 339 names of US-based handcrafted soaps (US-HS) and 324 names of Taiwan-based shou gong fei zhou ‘lit. hand craft soap’ (TW-HS) were analyzed and compared. The findings show that plant and food names predominate in HS names and reflect the cultural and herbal preferences in both regions. In addition, colorful, allusive, and novel coinages were found to be frequent among US-HS names. By comparison, function-denoting words were mainly found among TW-HS names. This study provides insights into potential cross-cultural variations in consumer product naming.

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来源期刊

Names-A Journal of Onomastics Multiple-

CiteScore

1.30

自引率

50.00%

发文量

期刊介绍： Names, the journal of the American Name Society, is one of the world"s leading journals in the study of onomastics. Since the first issue in 1952, this quarterly journal has published hundreds of articles, reviews, and notes, seeking to find out what really is in a name, and to investigate cultural insights, settlement history, and linguistic characteristics revealed in names. Individuals subscribing to Names automatically become members of the American Name Society and receive the journal as part of their membership.