一家奥地利中小企业的国际化，在汽车行业拥有墨西哥和美国的销售代理

Q3 Business, Management and Accounting

International Journal of Globalisation and Small Business Pub Date : 2020-02-28 DOI:10.1504/ijgsb.2020.10027230

Caroline Philippi, V. Bobek, T. Horvat, A. Maček, Gorazd Justinek

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引用次数: 3

摘要

奥地利制造业的许多中小企业选择向更大的市场扩张。特别是对于汽车行业来说，墨西哥和美国是很有吸引力的地方。本文的目的是确定奥地利汽车行业中小企业向墨西哥和美国扩张的战略。因此，确定了影响扩张战略的因素，以及提高公司成功率的运营措施。此外，还分析了两国的市场进入和战略制定是否可取。其目的是就公司应如何应对即将到来的国际化战略方向挑战提出坚实的结果。为此，选择了文献综述和实证定性研究作为主要方法。根据研究结果，该公司就如何设计其战略以及在选择这两个市场时应考虑哪些因素提出了建议。根据研究，建议该公司将这两个市场都视为单独和并行的过程。

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Internationalisation of an Austrian SME with a sales agent to Mexico and the USA in the automotive sector

Many Austrian small and medium-sized enterprise (SMEs) in the manufacturing sector opt for expanding to further markets. Especially for the automotive industry, Mexico and the USA are attractive locations. The purpose of this paper is to identify a strategy for an Austrian SME in the automotive sector for its business expansion to Mexico and the USA. Therefore, factors influencing the expansion strategy, as well as operational measures increasing the success rate of the company are identified. Additionally, it is analysed if a combined market entry and strategy formulation for both countries is recommendable. The aim is to present solid results regarding how the company should tackle the upcoming challenges for its strategic direction of internationalisation. For this purpose, a literature review and an empirical qualitative study were chosen as a main method. Based on the results of the study the company is provided with recommendations on how to design its strategy and which factors are to be considered when opting for the two markets. Based on the research the company is advised to consider both markets as individual and parallel processes.

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来源期刊

International Journal of Globalisation and Small Business Decision Sciences-Information Systems and Management

CiteScore

1.90

自引率

0.00%

发文量

期刊介绍： The goal of the IJGSB is to explore the opportunities and threats of globalisation for small businesses as well as small businesses" strategic options in an increasingly global world. Dramatic changes in contemporary society and the economy have impacts on small businesses. The changing environment negatively influences the development and survival of smaller organisations in some areas and creates new opportunities for small businesses in others. Small firms" managers increasingly have to cope with global as well as local competitive dimensions. Research in this broad field thus is highly relevant.