V. Genc, Anil Bilgihan, Seray Gulertekin Genc, F. Okumus
{"title":"用增强现实见证历史：Göbeklitepe Z世代的博物馆体验","authors":"V. Genc, Anil Bilgihan, Seray Gulertekin Genc, F. Okumus","doi":"10.1080/14766825.2023.2213679","DOIUrl":null,"url":null,"abstract":"ABSTRACT\n This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.","PeriodicalId":2,"journal":{"name":"ACS Applied Bio Materials","volume":null,"pages":null},"PeriodicalIF":4.6000,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe\",\"authors\":\"V. Genc, Anil Bilgihan, Seray Gulertekin Genc, F. Okumus\",\"doi\":\"10.1080/14766825.2023.2213679\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT\\n This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.\",\"PeriodicalId\":2,\"journal\":{\"name\":\"ACS Applied Bio Materials\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.6000,\"publicationDate\":\"2023-05-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ACS Applied Bio Materials\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/14766825.2023.2213679\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MATERIALS SCIENCE, BIOMATERIALS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Bio Materials","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/14766825.2023.2213679","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe
ABSTRACT
This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
