Student Radio: “A Good Friend of New Zealand Music”

ABSTRACT Student radio stations in New Zealand have a long history of supporting local alternative music. This paper discusses research with New Zealand musicians carried out in 2019, which found that they are engaging with a music industry that requires new sets of skills, particularly for social media promotion. However they still identify student radio stations as a key site of support for airplay and connections with audiences. Student radio stations could assist musicians further with more active forms of support for local and national profile building and touring.