Spatial Semiotics and Landscape Hermeneutics in the Professional Training of Managers of Socio-Cultural Activity

Introduction. Socio-cultural activity managers' training involves students’ mastering and fluent operating the concepts of “cultural landscape” and “semiosphere”, which are used to carry out hermeneutic and semiotic analyses of regional and world culture phenomena. Purpose and methods. The article aims to reveal the main provisions of spatial semiotics and landscape hermeneutics and determine their didactic potential in the context of socio-cultural activity managers' training. Research methods include analyzing cultural, art history, and philosophical literature, theoretical generalization, and synthesis. Results. When analyzing cultural space and cultural phenomena as texts, concepts and terms are used that characterize cultural space as a semiotic system: language, text, metatext, intertextuality, and communication. One of the essential shared objects of spatial semiotics and landscape hermeneutics is the city, the high degree of semioticization determined by such essential features as “doneness” and “artificiality”. Conclusions. Space and culture interact and influence each other. At the same time, spatial categories such as “center”, and “periphery” appear as universal models for describing texts and phenomena of any branch of the cultural sphere. The analysis of landscape and cultural phenomena is carried out according to the parameters of the level of semiotic saturation of the environment; the level of significance of symbolic activity; the intensity of semiotic exchange; level of self-identification.